I can’t start any type of Good PM list without tipping my hat towards Ben Horowitz’s original post: Good Product Manager/Bad Product Manager. This was the “original gangster” post that started it all and focused on how the individual PM contributor should make an impact. Since then, I’ve come across a…
The Innovation Question
What makes an innovator? What makes an entrepreneur? The underlying thought process of people who are considered innovators are the same: innovation is pushing boundaries. Innovation is questioning fundamental truths and showing that the commonly accepted truth is not the case. For those entrepreneurs, intrapreneurs, and anyone else looking to create,…
Growth Hack Your Human Capital
It’s a new year and it’s that time to make false promises to yourself again. Does this sound familiar? Instead of creating a bunch of goals that you may or may not reach this year, I challenge you to join me in focusing on 1-3 goals that you can deliver…
Email Growth For Product Managers – Measuring Campaign Analytics
So you’re a product manager tasked with growing revenue through building a great email product. Where should you start? The first step to building any kind of product is making sure you have the right analytics plan in place to measure your progress. This is done by defining a strategy,…
Book Notes: How Google Works
How Google Works offers an inside view behind Google’s philosophies on how to succeed in business. The book frames business from a technological point of view focusing on utilizing tech augmented brains to solve all problems within the business. Google’s overall strategy is simple: Find very large problems that have not been…
Book Notes: Naked Economics
Naked Economics does a great job of giving an overview of the key frameworks in economics in an easy to read manner. Although this book focuses on economics, it gives a lot of insights into why people do the things we do – because of our incentives. The main theme…
Customer Journey Mapping Using The Pirate Framework AARRR!
As a PM, you’re in charge of the product. One fault that most PMs fall prey to is that the customer journey starts and stops when the customer comes in contact with the product and when they disengage from it. When thinking of your product, you have to think about the…
Using Google Data Studio To Understand Your Customer
As Product Managers, our main job is to have such a deep understanding of the customer that we can identify their problems and prioritize them in to deliver maximum value to the customer. Many organizations that I’ve worked with and PMs that I’ve spoken to will usually agree that they are…
Target Market – Choose Wisely And Validate
Defining the target market for your product is a skill that you’ll hone over time. Nothing is worse than launching a product only to find that the size of the market it can serve isn’t even large enough to keep the lights on. There are a handful of methods that…
Ecommerce View On Mary Meeker’s 2016 Internet Trends
It’s that time again… Need to know all things internet trends? Don’t worry, Mary Meeker is here to school us once again. This year it’s 216 pages of Wall Street level analysis applied to all things internet. You can grab the slides here: 2016 Internet Trends Slides 2016 Internet Trends…